Human in the loop: Digital Marketing & AI creation

The human in the loop is you.

It’s me, right? We need to be the human in the loop with all of this content that we’re creating. Have you seen the changes nowadays that we see in the content that people, brands and businesses are making?

The way we use AI makes a difference.

Because otherwise, we’re just copying and pasting. And that doesn’t do us any good, right?

Anybody can copy and paste. I sometimes, in my process of creating content can do that. As agency we might done it in the beginning as we learned to be more authentic and how we used to manage our marketing: authenticity and very local focused.

 

So, think of AI as your partner to help you save time.

 

It creates consistency. Maintains your brand voice. Now, if you’re new to ChatGPT, or to Claude, or whichever Tool you decide to use. It’s going to take a little while for it to get to know you and your business.

Now, you can fast track that by, obviously, there’s a section, in the settings, where you can put in the information if you haven’t done so.

• AI can Already know about your business.
• Your tone

For example: Like, don’t use emojis, or, if you don’t like emojis, you tell it not to use emojis.

They won’t use emojis.

 

Brand Voice

Getting that brand voice also requires you to get to understand.

Working with it to identify if you haven’t done so already, or if you have identified who your ideal client profile is.

Once AI knows that, it now remembers that, and ChatGPT has been remembering for a while now.

Claude has just added in what they call saved memory, so now it better understands and can remember. Past conversations where it can pull it into a current conversation.

But that is very important, and building your brand guidelines inside of AI is very important.

   

BRANDING

• if you have very specific colors
• if you have very specific tone
• these types of things.

Work it out in a chat. In fact,call the chat “BRANDING”, your branding. And in there, I would either upload

• my ideal client profile
• documents, you can Google Docs
• upload the logo, and actually tell AI
• The hex colors : Hex colors are the individual colors used in a logo.

Add questions by asking the AI what your logo is, the branding, the hex colors. It adds perplexity to tell you exactly what it is.

You create that brand consistency..Everything you do going forward will have your brand brought into, and mention it, when you’re writing a prompt. We must make sure that this email stays consistent with our brand.

 

Refer to the brand guidelines created. You don’t need to copy and paste any of that information, it’s in there already.

 

For example: ask AI directly in Riverside, and I say, generate.

• Instagram, caption for me.
• Generate a YouTube short caption for me.
• Also, I need a title for YouTube Shorts.
• Generate, a Facebook caption for me for this reel
• take that information and upload it to a platform called Later, Later.com. There’s a number of tools out there.
• Hopper HQ
• Metricool

These are all social media management platforms where we push the content up. You don’t need those, because you can go directly to social media as well.

SEO

SEO tools that are available out there, they’re closed, so it can’t just jump into a paid SEO tool to find out.

• Search volume
• competition levels
• or keywords
• use it to ideate

And repurposing assets

   

CONTENT

With the help of AI you can repurpose content. You’re going to want to take that one pillar piece of content and turn it into many things. And then the automated workflows, and then even responding to customers, we consider that marketing.

Yes, is technically customer service. In digital Marketing and social media specifically, we get a lot of inquiries, back and forward conversation so tools that help us prioritize and manage the inquiries in a timely manner, is less overhead costs and more efficient as business.

 

Build you some automated responses.

• Building out an FAQ section
• For example ARBNB has automated items you can add into the system – if you have the business model of ARBNB or rental properties.

And while we’re not here to talk about search engine optimization necessarily, and generative or AEO, answer engine optimization.

Answer engine optimization is what people are, you know, you, me, other people.

Pro tip here is to create FAQs.

If you don’t have an FAQ on your website, create them. Same in your social media channels, through META you can adjust the business profile adding some FAQ and automated responses directing clients to the items they are looking for.

Getting those frequently asked questions on your site is Imperative these days, because you want to start to be found.

Through the answer engines.

   

How many people are actually using AI to find and buy products?

So there are 800 million people using Chat GPT… of which half of those people are using it to find and buy products.

This doesn’t negate the fact that people still use Google, absolutely, 100%. Google is very dominant and strong. The old school Google. But the search in general is making a big change.

A little pro tip that, you know, get some FAQs on your website.

Definitely very important.

In conclusion, you keep the human side in the loop. By adjusting, editing and letting the AI assist you, but you build it around your own research, your own branding as well as the business focus. Not allowing the whole process be taken by AI, because at the end, we need to make the commands to generate the end result.